Lee Cooper SS22/23

Celebrating Lee Coopers ‘PRIDE’ collection with a fun and vibrant creative direction that shouts about all things colour and creating a festival inspired outcome. Shot on lcoation at Pop Brixton, aiming to give an essence of festivals through the shipping containers. There was also a separate set draped in authentic festival flags that hint towards the PRIDE flag colours.

The campaign had a supporting graphic of a festival wristband, adorned in pride colours, and the tagline ‘WEAR YOUR PRIDE’ this was used as a ticker tape device on social assets and retail spaces.