SFC Tunnel Fabrics
CREATIVE direction
DESIGN
large format
I designed the new tunnel fabrics for the club that revolved around heavy use of the brand red and black palette. Leaning into the colour theory of the red which links to life, vigor and fire, all elements we wanted the players to feel as they enter the stadium bowl to face against the opposition. The dramatic look also has a sense of intimidation, a tactic to put off the away team.
Credits
Photography - Harry Archer
Location - St Mary’s Stadium, Southampton